Here are three insights:
1. The four goals are to:
• Make it easy to do business with us
• Provide innovation, standard-setting solutions
• Be a product concierge for knowledge and services
• Make it right if we fall short
2. Premier Dental’s initiative also includes a “no questions asked” return policy and a streamlined inbound call menu to reach customer service representatives directly.
3. Premier Dental hopes in its 105th year of service ‘The Premier Promise’ will strengthen brand preference, affinity and loyalty with dental professionals.
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