Here are five methods dentists and dental practices can implement to improve their SEO strategies and online presence, according to a Feb. 25 news release from Dental Profit Strategy.
1. Complete an audit of your practice's website, taking notes on areas that can be improved such as loading times, mobile usability and meta tags and descriptions.
2. Optimize your Google My Business listing, ask for customer reviews and target local keywords to prepare for an increase in local searches.
3. Revamp your content strategy with new articles, blog posts and updates to increase engagement.
4. Conduct a targeted link-building campaign and search for guest post, collaboration and feature opportunities.
5. Utilize social media in tandem with your SEO strategy by sharing updated content across social media platforms to drive traffic to your site.