The percentage of adults making cosmetic dental visits dropped to 4% in 2024, according to Delta Dental’s 2025 State of America’s Oral Health and Wellness Report.
Delta Dental Plans Association partnered with market research firm Material Holdings to conduct research for the report. Researchers surveyed 2,000 U.S. adults and parents of children 12 and under to create this year’s report.
Here is how the percentage of adults making preventive, unexpected and cosmetic dental visits compares from 2023 to 2024:
Preventive
2023: 83%
2024: 84%
Unexpected
2023: 36%
2024: 22%
Cosmetic
2023: 12%
2024: 4%
