How DSOs can stand out in a crowded industry

As the DSO space becomes increasingly congested, bringing a unique aspect and value proposition is crucial to recruiting and retaining dentists, oral surgeons and patients.

The companies that produce the best results will not only attract but will retain the best practitioners, said Lamonte Jensen, CEO of Tempe, Ariz.-based Gen4 Dental Partners.  

"First, I believe that the greatest differentiator in today's crowded marketplace will be results," Mr. Jensen told Becker's. "What platforms attract and retain talent and what platforms provide the right frameworks for growth, balance and fulfillment."

There are three main aspects of Gen4's platform that Mr. Jensen feels differentiates them from other DSOs: The mindset of their partner doctors, their coaching to facilitate growth and the environment they have nurtured to attract the top available talent.

For Gen4 Dental Partners, the environment and culture they have cultivated sets them apart from competitors. One of the company's top goals for the rest of 2024 is "to continue to foster an environment where top talent has the support and opportunity to excel," said Mr. Jensen. 

On top of their emphasis on their team building, Gen4 is focused on creating the best patient experience possible to build long-term relationships and grow the business.

"Specifically, we want to focus on providing a consistent and exceptional level of patient care that creates long-term relationships and an environment of trust," said Mr. Jensen. "That high level care will undoubtedly provide our practices with the opportunities for our team members to grow with our business as well as for the business itself to regularly perform at a high level financially."

As the industry continues to evolve, DSOs will be able to set themselves apart by not just having a collection and network of dentists and dental practices, but by continuing to provide value to those dentists. 

"The DSO landscape is in the process of figuring out which platforms add value in more than just providing a collection of assets," said Mr. Jensen. "Time is in the favor of those that operate at a high level and of those platforms that have a true value add that creates a high level of outcome."

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