Whitepaper
An emerging strategy to free capacity & lower costs
Hospitals are bracing for a 9% jump in inpatient days within the decade, driven by an aging population and rising comorbidities. Dialysis patients are at the center of…
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Whitepaper
10 strategies to elevate experience in 2025
Today’s leading health systems recognize customer experience as a core business strategy — not just a departmental task. As patient expectations for convenience and simplicity evolve, the stakes…
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Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data & Ad Campaigns
Healthcare marketing faces a unique challenge: while precision is essential in treating patients, marketers often lack the tools to achieve the same level of precision in their campaigns.…
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Ask a Lawyer: Navigating HIPAA Compliance for Health Insurer Marketing
Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance,…
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2025 State of Payer Marketing Report: Budgets, Privacy Challenges, & Key Strategic Insights
Healthcare payers face a range of challenges in today’s marketing landscape, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, Freshpaint collaborated with…
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The healthcare marketer’s playbook: How to maximize patient acquisition on a budget
The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible.…
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Identifying & Developing Excellent Leaders: 6 essential components for success
Health systems are facing unprecedented workforce challenges, mounting financial pressures and the rapid pace of digital transformation. To thrive in this landscape, it’s essential organizations have leaders who…
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HR exec Q&A: How Legacy Community Health beats burnout and drives employee engagement
In an industry rife with burnout and plagued by high employee turnover, Houston-based Legacy Community Health delivers an employee experience that is almost unprecedented in healthcare. Benefits like…
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A winning strategy for workforce resiliency in 2025
Retention was the name of the game for health systems in 2024, as they navigated widespread skill shortages, rising turnover rates and rapidly evolving care demands. This focus…
Whitepaper
The value of a healthy work environment: Insights from nursing leaders
Health systems are realizing that creating a healthy work environment isn’t just a morale booster – it’s a strategic imperative to improve patient outcomes, nurse retention and financial…