Premier Dental elects Christopher Helle chief marketing officer: 5 insights

Premier Dental appointed Christopher Helle to chief marketing officer.

Here are five insights:

1. As CMO, Mr. Helle will lead efforts to build Premier Dental's brand and drive growth through the company's message of 'inspired solutions for daily dentistry.'

2. Mr. Helle will also oversee an expanded emphasis on brand strategy, product marketing, digital brand activation, e-commerce, customer experience and clinical affairs.

3. He will be responsible for strengthening Premier Dental's brand in the market place and transforming the company into a consumer-led organization.

4. Previously, Mr. Helle held marketing leadership positions for Comcast, Cadbury, Campbell Soup and General Mills. He has an extensive background in brand strategy and product marketing.

5. Premier Dental is a privately held, family operated company that develops dentistry products for all dental professionals.

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