Whitepaper
How well are you meeting your patients’ communication and service expectations? Discover the disconnects and find opportunities to improve with this must-see infographic, “Patient Service Expectations vs. Reality.”…
Whitepaper
Effective communication is not just a nice-to-have in healthcare; it’s a necessity. A recent healthcare benchmark report bears out this claim. The report found 80% of consumers are…
Whitepaper
Health inequities in the U.S. lead to a staggering $320 billion in direct medical costs. As health systems adopt strategies to address disparities and enhance patient well-being, organizations…
Whitepaper
Patients’ consumer experience preferences are changing, and it varies by age. Younger generations expect seamless, digital-first experiences — just like they get in retail, but older generations are…
Whitepaper
Sentara Norfolk (Va.) General Hospital implemented a medication tracking system to tackle inefficiencies and stockouts in its cardiac operating room. By tagging critical medications and monitoring inventory, the…
Whitepaper
Hospitals are bracing for a 9% jump in inpatient days within the decade, driven by an aging population and rising comorbidities. Dialysis patients are at the center of…
Whitepaper
Today’s leading health systems recognize customer experience as a core business strategy — not just a departmental task. As patient expectations for convenience and simplicity evolve, the stakes…
Whitepaper
Healthcare marketing faces a unique challenge: while precision is essential in treating patients, marketers often lack the tools to achieve the same level of precision in their campaigns.…
Whitepaper
Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance,…
Whitepaper
Healthcare payers face a range of challenges in today’s marketing landscape, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, Freshpaint collaborated with…